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#2. SmackDown needs a ruthless heel
The SmackDown Women's Division is arguably weak right now when compared to its Red Brand counterpart. Despite having two of the Four Horsewomen in Bayley and Sasha Banks, with the absence of Charlotte Flair and Becky Lynch, SmackDown doesn't feel like a dominant division, and some fans don't feel the need to pay much attention to it.
The first step in changing that perception is to create competitive and compelling storylines on the brand. Bayley just turned heel and along with Sasha Banks, is the only character on the show that has any momentum. What good would it do if she suffered a Survivor Series loss that would only display RAW and/or NXT's superiority over the SmackDown Women's Division? Such a loss would only make the division look weaker than it already does.
However, a win would help in the process of establishing Bayley as a ruthless and capable heel. Bayley going over against the likes of Becky Lynch and Shayna Baszler keeps her strong and in turn helps the entire SmackDown Women's Division. If Bayley is booked strong, then those who compete against her in the ring only stand to gain some of that momentum too.
