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#3. Why it won't fail: It's a fresh change
As with AJ Styles, the turn was a fresh change. We mentioned after AJ Styles' recent heel turn that Styles is a natural babyface, but one of the reasons why it was a great idea anyway is that Styles needed the change. Moreover, it looks to benefit Ricochet in the long run.
For him, he had accomplished almost all there was to as a face and it had been two years since his turn anyway. While KO was a face earlier this year, he never really had enough of a run to call it a proper babyface run.
Now that Kevin Owens has turned babyface, it's going to prove to be a good idea because it'll be something fresh. Rather than trashing a crowd, he'll end up trashing heel superstars and can find that edge to be able to get fans behind him. It also presents him with a whole new set of potential opponents.
