#2: Stop doing: Too niche

Double or Nothing was an incredible show, but let's not kid ourselves when we say it was a show for a certain brand of wrestling fans. These die-hard fans rejoiced at the intensity and action, but some things from the event may fail to appeal to younger audiences.
If I was a parent, I wouldn't be too comfortable with my child seeing two men caked in blood, regardless of how gripping the story may be. AEW is in a great position, but if they aren't growing, they are failing.
Look who just shut down all of Tony Khan's critics! More HERE.
I'm not saying that the new promotion led by Cody Rhodes and The Young Bucks should turn PG, but they should bare in mind how important it is to get a mainstream audience who will follow the brand for decades to come.