#2: Needs to do: Avoid too many titles

Over the past few years, the WWE has seen an influx of new titles, thanks in part to the 2016 Brand Extension and development of NXT UK.
Even last week the company debuted their new 24/7 Championship, and though fans may like the concept (though hate the aesthetic), the title has become the 18th title up for grabs.
Look who just shut down all of Tony Khan's critics! More HERE.
Currently, AEW has just one title, the AEW World Championship, and this is a good start. Perhaps tag gold, a Women's title and maybe a secondary title with a gimmick should be included, but after that, I believe the company needs no more gold.
Despite what some fans may believe, AEW is still much smaller than WWE, and thus don't need as many championship titles as the McMahon-based promotion.