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#3 He's turning heel (or at least 'tweener')
Now, I know that seems like a weird thing to announce - "Hey, everybody! I'm a bad guy now! Grrrrrrr! Arrrrrrrgh!" - so just bear with me here a minute.
Seth comes to the ring and he doesn't look dejected or sad - he looks angry. He gets on the mic and tells the crowd he did nearly everything in his power to defeat The Fiend... and it wasn't enough. He'll claim that the reason he wasn't able to win was because he didn't go far enough. Now he sees what lengths you have to go to in order to be a world champion in WWE - and he's ready to go there.
At this point, he may or may not lash out at the fans. Or, at the very least, he'll have a "you're either with me or against me" attitude regarding them. Either way, this could be, essentially, a "No more Mr. Nice Architect" kind of speech. He'll probably end it with him saying he's going to burn something down since that's sort of been his thing lately.
Has there been anyone with a pyromaniac gimmick since Kane? That seems like a weird way to go, though. He probably shouldn't go that far. Yeah, scale it back a bit, this hypothetical Seth Rollins that only exists in my head right now.
