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#3 The feud requires no build
One of the harsh realities when it comes to John Cena at the moment is that he hardly has any time to be in WWE. Currently shooting a movie, he would not be able to be present on SmackDown or WWE RAW week after week heading into WrestleMania 35.
As a result, he needs a ready-made feud handed to him. With R-Truth, he has exactly that. R-Truth is a veteran of the business and is quite good on the mic. He would not need Cena to come down every week.
On top of that, the feud between the two of them does not even need to be a serious one. R-Truth is a comedy character, and he plays the character extremely well. So the two could have a light-hearted feud, with Cena challenging R-Truth for the United States Championship.
This would also be a feud with which the WWE Universe would not have a problem, given that it would be fun to watch.
