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#3 Kofi & The New Day are huge merchandise movers
One of the biggest reasons WWE does what it does is because of the fortune attached to it. Merchandise has been among the biggest sources of income for the company, and WWE has built stars such as John Cena, Roman Reigns, and Becky Lynch from the ground up to ensure fans have a role model to follow.
Similarly, The New Day has had a great appeal to the fans, especially the younger ones. From the Power of Positivity, all the way to the pancakes and Booty-Os, New Day has managed to open a completely new niche for the company.
To ensure that fans invest in the trio at all times, the company usually keeps at least one championship in the faction for most of the year. Keeping that in mind, the WWE Championship has surely helped bolster Kofi Kingston’s stocks, and we now see even more fans in the WWE Universe wearing New Day’s merchandise.
Therefore, the company will have to think twice before they pull the trigger and take the title off one of their current top superstars.
