4 times WWE used real-life relationships to build a feud in the past year

Couples at it
Couples at it

#3 Rusev and Lana

This doesn't look like Rusev Day
This doesn't look like Rusev Day

Remember the time when Aiden English and Rusev were on the same page? That was when the Rusev Day gimmick really took off. The team of Rusev and English was over with the crowd but sadly, English had enough of his run with Rusev and turned on him.

After his heel turn, The Drama King took it up a notch and told Rusev, along with the WWE Universe that there was a tape involving Lana and Milwaukee. Rusev didn't like the sound of that and challenged English to release the video. Aiden, playing the crowd, showed only one half of the video that ended with a lot to be imagined.

On the very next week, after building immense excitement, The Artiste was hacked and the Bulgarian Brute played the rest of the video on SmackDown Live. The video had nothing but Lana praising English for his contribution to Rusev's career but ended with him making a move on her. Rusev didn't enjoy that one bit and went on to pulverize his former teammate on the show as well as in subsequent matches till the feud ended.