4 WWE heel turns Vince McMahon rejected and 1 he reluctantly agreed to

Vince McMahon is WWE's Chairman and key decision-maker
Vince McMahon is WWE's Chairman and key decision-maker

#3 Vince McMahon did not want John Cena to turn heel

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One of the most polarizing WWE Superstars of all time, John Cena gradually ditched his Doctor of Thuganomics gimmick in 2005-06 and became Vince McMahon’s ultimate babyface main-eventer for the next decade of his career.

In the same way that fans questioned whether Hulk Hogan might turn heel in the late 1980s/early 1990s, it was often speculated whether Vince McMahon would finally bow to fans’ demands and turn Cena back into a bad guy.

Former WWE writer Kevin Eck explained on The Wade Keller Pro Wrestling Podcast in 2017 that Vince McMahon once agreed to a Cena heel turn. However, he changed his mind due to a lack of babyface opponents and because of Cena’s deal with American retailer K-Mart.

“That was the feeling back then [lack of opponents], then we came up with some scenarios, and believe it or not, Cena was on board with it, but right around that time there was a big clothing line for John Cena at K-Mart, and Vince McMahon was like, 'Oh Jesus Christ, he has a deal with K-Mart, and now we're going to turn him heel?'” [H/T Wrestling Inc.]

Eck said some names were discussed as WWE’s next top babyface, including CM Punk and Sheamus, but Vince McMahon decided not to turn Cena heel in the end.

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