When a wrestler joins the WWE as the company's newest superstar, a thousand thoughts must race through their mind.
How will the busy schedule affect my life? Who should I try to befriend backstage? What should I look like when I debut?
It's this last question that perhaps takes up the majority of the wannabe superstar's time, as you only get one chance to make a first impression.
When you look at The Shield for example, their look instantly impressed fans.
The black SWAT look had been done in the past, perhaps best by the Big Boss Man in the Attitude Era, but when the trio debuted in 2012, they made it their own, and it would now seem foolish for any future superstar to copy the look.
But for some superstars, their old looks were less than stellar, but have since moved on to better things.
Here are 4 WWE Superstars who once had terrible looks.
#4 Zack Ryder
When Zack Ryder went it alone in ECW, the Long Island native wanted to make a name for himself, after being aligned with Curt Hawkins for years.
To make his own name, Ryder wore bizarre half-tights, with one leg being a full tight, and the other cut to just being a trunk.
The look didn't get over with fans, and the commentary team wasn't much more forgiving either, as they criticised the unique look.
Whilst it may have done better on a Diva, at a time when women's wrestling was still primarily about sex appeal, no-one can deny that the look was certainly unique, and got the fans talking about the future US Champion.
Ryder would change the look not long after to simple trunks, which he continues to wear to this day.