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#2 The Rock (1998)
By late 1998, The Rock had spent most of his WWF career as a heel, mainly as part of the Nation of Domination stable.
However, in late summer, the fans began solidly cheering the third-generation superstar and he was turned face.
It was a staggeringly successful turn and he entered the 1998 Survivor Series Deadly Game tournament as the second fan's favourite behind 'Stone Cold' Steve Austin.
However, after apparently overcoming insurmountable odds, Rock won the title when holding Mankind in a sharpshooter submission.
Mankind never submitted but WWF boss, Vince McMahon insisted the timekeeper ring the bell. Rock had turned heel again. It was a set up all along and Rock had been in cahoots with the McMahon's and now reigned as a Corporate Champion.
It was a shocking turn coming so soon after a highly successful face turn, but was highly successful and the heel Rock defended the then-WWF Championship versus Stone Cold in the highest drawing Wrestlemania event ever at that point in 1999, drawing a colossal 800,000 buys.
