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It is a norm in WWE to define each and every wrestler as heel or babyface. All the wrestlers make their character around this model only. There are some basic features that every heel have to adapt like not caring about fans and using unfair means to win the matches.
While some wrestlers are natural in playing heel or babyface, some have to study their characters in detail to play it convincingly. There are some wrestlers in the current roster who are so good in their role that it is almost impossible to imagine them playing the other way round. Let's look at such heel wrestlers who are natural in their role.
#5 Kevin Owens
He may be getting buried by WWE on several occasions but they did not compromise with his heel character. He is one of the best heels in Raw right now. His promos are convincing and almost perfect every time he picks up a mike.
His feud against Shane McMahon and Daniel Bryan was amazing and he gathered a lot of heat from that. When he was transferred to Raw after getting "fired" from SmackDown, there was a definite curiosity among fans that what all he can bring on the table with him.
His run so far may not be up to the mark but that is just because of the high standard he has set for himself. He just needs a good booking and storyline and he can create the same magic that he created last year when he was on SmackDown.
#4 Alexa Bliss
There is no doubt that she is the company's best heel in women's roster. The heat she gets whenever she enters any arena is nothing compared to Roman Reigns, though in her case the boos are valid.
She may have to put a work in her in-ring ability, but she more than makes up for it with her promos. Her 'Overhyped Rookie' disses in her ongoing feud against Ronda Rousey is astounding.
There is a reason why Vince consider her as next Trish Stratus, as she is a complete star. Even WWE thinks in the same way, that is why in her career in the main roster that spans just over three years, she has been able to hold the Raw women's champion three times and SmackDown women's champion two times.
#3 Dolph Ziggler
Since his main roster debut back in 2005, Dolph has been a consistent wrestler as a heel. There is no doubt about his in-ring work as everytime he step up in the ring, we know we are in for something special. His time in the limelight came in 2012 when he won the World Heavyweight Champion. He took that title to a whole different level with his heel work.
Right now, he is stuck in the mid-card with Intercontinental and tag team championships, but he deserves another run as the main-eventer. He is the most underrated heel wrestler.
#2 The Miz
You cannot imagine The Miz playing a babyface. He is one of those few wrestlers who are natural as a heel. The crowd hates him, which is the whole point of playing a heel. He is at his best when he has an object such as a Championship belt or Money in the Bank briefcase with him.
He always claims that his reign with the Intercontinental title last year and earlier this year made that championship prestigious, which I believe is true. With Universal title not present regularly it was nice to see such a natural heel holding the secondary belt.
He is now one of the company's biggest asset at the moment. With WWE moving towards more scripted promos, the management always trusts him to cut unscripted promos convincingly. The place he is right now, another title reign is not far away from him.
#1 Samoa Joe
There is a reason why SmackDown is having better shows than Raw and it is because the company's top 2 heels are on SmackDown. He is another wrestler who cannot be a babyface. He is so natural in his role that it seems that he is about to kill his opponent. His backstage segment called "Night Night AJ" in the most recent episode of SmackDown is probably the best promo of the century.
His in-ring work compliments his promos really well too. He is a complete wrestler. His on-going feud with AJ Styles is the best thing happening in WWE right now. Even last year he had great feuds with Roman Reigns, Seth Rollins and Brock Lesnar and this is the reason why he is the best heel of the company right now.
