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#3 Build mid-card championships
Recently the Intercontinental championship has lost prestige since being held by The Miz. Agreed, Seth Rollins and Dolph Ziggler have had excellent matches. However, the storytelling has lacked dramatically. Comparatively, this is the same for the United States championship, with Shinsuke Nakamura defending against Jeff Hardy.
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At SummerSlam, Rollins recaptured the championship. On Raw the following night Ziggler would take on Dean Ambrose, see video below.
Therefore, suggesting the feud would continue. However, following the main event Ambrose and Rollins reunited with Roman Reigns, as The Shield.
With The Shield reformed it is unclear what will happen with the Intercontinental championship.
Moreover, with Randy Orton set to feud with Hardy, who will face Nakamura? Ultimately, WWE needs to utilize other talents. Names including; Tye Dillinger, Shelton Benjamin, and Chad Gable. Perhaps the next few months will hold the answers. What can we expect?
