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#4. Kevin Owens
From the moment Kevin Owens was pretty much handed the Universal Championship by Triple H, it seemed as if his tenure as champion was cursed.
While we were able to get some enjoyable moments out of his run, mainly due to his partnership with Chris Jericho, it fell short of what many expected and hoped it would be.
Instead of being the badass we all saw down in NXT, Owens came across as a cowardly heel who was forced to rely on Y2J. Then, when he turned on Jericho, WWE didn't follow through with having them battle for the Universal Championship at WrestleMania 33.
Instead, they wound up colliding for the United States Championship after Goldberg tore through Owens in less than a minute at Fastlane.
Even though KO has always come across as a very natural heel, he seems to be thriving in a big way as a babyface. If he can beat Seth Rollins at WrestleMania 36, then he will well and truly be off to the races.
