Worst of enemies, best of friends
Sami Zayn had every right to be enraged with Kevin Owens. Especially after he was on the receiving end of another sickening powerbomb over the ring apron just weeks ago.
And yet, just as Shane McMahon was about to drive his elbow into Kevin Owens' sternum from 20 feet above, he pulled his best friend to safety, allowing the former SmackDown Live Commissioner to crash and burn by himself.
Why did he do it? It was apparently because it had finally dawned on him that nice guys always finish last.
He felt compelled to make a statement and make a statement he did, saving his brother from suffering a career-ending (kayfabe) bump and catapulting himself into relevance at the same time.
If Sami Zayn now goes on to challenge for an important Title or embarks on a memorable run/feud, we can look back in hindsight to that seminal moment in Hell In A Cell 2017 when the goodness in him snapped.
It's almost ironic how heel turns end up becoming career-makers for clean-cut babyfaces in the WWE, isn't it?