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#4 WWE is wasting the Intercontinental Championship, as Dean Ambrose vs. Seth Rollins feud is personal and doesn't need a title
This is one of the most important talking points regarding the ongoing feud between reigning Intercontinental Champion Seth Rollins and his friend-turned-enemy Dean Ambrose.
Let's face it, ever since Ambrose turned heel and attacked Rollins on Raw (October 22nd, 2018), we already knew that this rivalry between the two Shield brothers would be extremely personal.
I'd also like to add, that since the Raw roster is so stacked and overpopulated with talented Superstars such as Finn Balor, Elias, and several others, it's only fair that the WWE books one of them to hold the Intercontinental Championship!
Neither Rollins nor Ambrose currently need the Intercontinental Title, because their ongoing feud is so very personal. Besides, the only time the IC Title was even remotely featured respectfully in this feud, was in their Steel Cage match (which Rollins won as he escaped the cage) at the Starrcade event which took place on November 24th, 2018 (Starrcade aired the next day, on November 25th, 2018).
