#3 Break the 4th wall more often
Vince McMahon famously once tweeted "The first law of communication is to know your audience and speak their language." To connect with an audience you must first understand and then interact with them. From the beginning of time, actors have always been discouraged to break the illustrious fourth wall.
The fourth wall is the imaginary barrier that stands between the actors and the audience. In the WWE's case, this pertains to the wrestlers and millions watching at home.
We all know John Cena regularly breaks kayfabe and addresses the cameraman every time he steps out into an arena. Many slate him for this, but I feel it's one of the main reasons he's the biggest star in the company today.
When you make the watching audience at home feel like they're part of a show taking place thousands of miles away, it gives them a sense of involvement and importance. Wrestlers have to break this 4th wall more often, heels need to address the audience at home directly, perhaps even threatening them thus creating uncomfortable viewing.
Give the people at home a reason to ALWAYS watch live.
