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#4 Make Rusev the number one contender for WWE title
WWE has a difficult choice to make when it comes to pinpointing a new challenger for Brock Lesnar and his WWE Title and while the company has a lot of options at hand, Rusev seems to be their best bet for the role at this moment. In fact, it feels like anyone besides Rusev taking that coveted spot at The Royal Rumble would be an injustice.
Not only is that evident by the way Seth Rollins is getting booed by the WWE Universe, but also by the fact that Kevin Owens lacks the momentum required to fill in the spot. Of course, the company could always go with Bobby Lashley as The Beast's next opponent, which would be a dream match of sorts, but it doesn't have the same appeal as him facing The Bulgarian Brute.
Think about it! Rusev is on a red-hot run as a babyface right now and anything less than a title opportunity wouldn't make sense. Why else would WWE go through all the trouble of introducing the love triangle storyline and getting the fans behind him? Apart from that, why would they be sandbagging Owens right now if they didn't want to do something special with Rusev?
Rollins's heel turn, Bobby Lashley's heel heat, and Kevin Owens's stop and start pushes are all signs that Rusev is the only real option for the company.
