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#4 The posts on social media
Not long ago, WWE's social media team posted a bunch of pictures teasing a clash between Sting and The Undertaker, that sent Twitter into an absolute frenzy. Dave Meltzer told us to not read too much into it because it was just 'website people doing website stuff'. It would eventually lead to an episode of 'WWE Reimagined'.
However, why would WWE have Sting talk about the match if there's no chance of the contest actually taking place? Maybe I'm reading too much into it, but why have the WWE roster hype up a contest that is not going to happen at all? I really think there's some fire underneath all of the smoke.
I've worked extensively with WWE over the past three years and I know that every social media post comes with a purpose. There must be some kind of payoff at the end of the line.
