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This year's edition of SummerSlam was a mixed bag of freaking awesome moments and certain booking decisions that make you wonder if WWE is really paying attention to the do's and dont's of their own product.
And while overall SummerSlam was actually a notably great show that tried its best to keep viewers entertained for the extensive runtime, decisions, like squashing your main talent and wasting a rare creative tool, could have been avoided to make for one of the better main roster WWE shows of the year.
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Therefore, let us delve into what WWE got completely wrong at their second biggest show of the year.
#1 The Revival don't become Raw Tag Team Champions
The Raw Tag Team Title match was regulated to the pre-show this year at Summerslam, and while the WWE Universe was not excited at all to witness these superstars do battle for the hundred time, everyone knew WWE had one thing to do with this match-crown new champions. And when it comes to crowing new legitimate champions, there is no better available option on the Raw roster than The Revival.
Dash and Dawson have proved themselves as the best tag team in the company down in NXT when they put on one of the greatest tag team matches, but on the main roster these men have fallen victim to WWE's terrible booking tropes, and at Summerslam, there was nothing different.
After the referee got conveniently distracted, The B Team managed to pick up an unintentional win to retain their titles.And by considering the state of the Raw tag team division, having Axel and Dallas stay Raw Tag Team Champions, it seems as if the resurgence of the division is not going to happen anytime soon.
#2 KO gets squashed
WWE spent the entire road to SummerSlam emphasizing on how Braun Strowman could lose his Money in the Bank contract to Kevin Owens, and while those count outs and disqualification angles were somewhat explored by the creative team, as they wanted to give KO a chance come to SummerSlam, at the event, they threw it all away.
As Kevin Owens might have been called James Ellsworth at the event as he was shockingly squashed by Braun Strowman in a matter of a couple of minutes. After enduring a vicious chokeslam on the steel ramp, KO was power slammed by Strowman in the centre of the ring and pinned. This was one of the most confusing decisions of the entire pay-per-view, as what was the need for WWE to bury Owens credibility?
#3 Finn Balor brings out his alter ego
The last time Finn Balor painted his body and brought out his alter ego was at SummerSlam 2016, and that was the same pay-per-view where Balor become the first ever Universal Champion.
This year Balor was in action against a newly created corporate stooge in Baron Corbin and as to why would anyone think that this was the right match for Balor to bring back his famed persona and that too against Constable Corbin?
Sure it was a surprising sight to witness Balor bring back his alter ego with no rumors spoiling it, but in a mid card rivalry, this just felt like a disappointing use of such a rarely used creative tool.
#4 The New Day vs The Bludgeon Brothers end in controversy
The New Day and The Bludgeon Brothers are two of the very best tag teams in WWE today and judging by their previous encounters, these two teams know how to produce a classic match that stands out from the rest. That is why many fans expected this match to be one of the bright sparks of the SummerSlam pay-per-view, and before the match had ended in an abrupt manner, these two teams were on the verge of delivering a barn burner.
Therefore, why would WWE book this sort of finish knowing that it would only cause set back for the SmackDown Live tag team division, as it was doing exceptionally well over the last few weeks. Even though Rowan and Harper destroying their opponents was something that should make them more dominant, it only showed the fans one thing- WWE's lazy writing.
#5 Nothing eventful happens in the US Title match
Going into the United States Title match between Jeff Hardy and Shinsuke Nakamura at SummerSlam 2018, fans realized that they were going to watch the same match they have seen several times on the blue brand in the past. And either from a few new spots, that is exactly what WWE booked at the event. The only difference was that this match ended with Nakamura finally getting a hard-fought victory over Hardy, which was sort of the least interesting route to go.
Not even a Randy Orton appearance was utilized properly, as "the viper" just casually made his way down to the ring to just walk back up the ramp. This feud had the most potential to entertain at SummerSlam, but WWE chose the safe path instead of taking a few risks as they do on SmackDown.
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