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#3 “Real American” Jack Swagger
In 2013, Jack Swagger became one of WWE’s most prominent bad guys after aligning with heel manager Zeb Colter. The duo spoke about controversial issues including anti-immigration laws and their promos were often discussed by media outside of the wrestling industry.
Then, just like with the “I’m afraid I’ve got some bad news!” and “Feed me more” catchphrases, Swagger transitioned into a babyface thanks to his popular “We the People” catchphrase, as well as his impressive tag matches alongside Cesaro.
Speaking in a recent interview with Wrestling Inc., Swagger said his phrase “is an example of why pro wrestling is so cool” because it turned his controversial gimmick into something that fans could get involved with.
The former World Heavyweight champion added that the “Real American” persona was “definitely cut short”, which is a shame because his loudest crowd reactions in WWE came during that time.
