#4 Make a new star, not boost an old one:
He's there to add star power to the bout, not win it. At the age of 51, the Undertaker doesn't have it in him to bring more casual viewers to the company, he's drawn all he can over 24 years, and we thank him for that.
Him announcing himself in the Royal Rumble match was done to add more star power to the bout. This star power should then be used as a launchpad to create a new star.
The WWE is never going to progress if they have to keep on relying on part-timers to sell PPVs. With Goldberg, Lesnar and ‘Taker all in the Rumble, there has never been a better opportunity to make a new star attraction.
In a career-defining year for the likes of Kevin Owens and Sami Zayn, there would be no greater travesty than to have the Undertaker win the Rumble ahead of full-time talents who have had MVP years.
