5 Reasons why a John Cena heel turn has to happen now

A John Cena heel turn may be the only thing that can improve WWE ratings

#3 It’s what the fans want

John Cena has been WWE’s best marketing tool

WWE is becoming more aware of what the fans want with the new brand split and the fact AJ Styles was thrust into the main event and is now the leader of the SmackDown Live brand. For years, after the end of the Attitude Era, everything fans have cried for has fallen on deaf ears.

Maybe the company is onto something by listening first and acting second. Despite the fact that Vince McMahon has been against this move all along, what does he have to lose by making the change? There are ways to ultimately bring him back as a babyface, but for now, trial and error might be the best approach to appease the fans.

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