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WWE has been working hard on building the perfect feud between Braun Strowman and Tyson Fury. The Monster Among Men is set to face off against the Boxing Heavyweight Champion at Crown Jewel at the end of this month, and the company still seems to have a lot more to add to the feud.
We have already seen the company book several segments between the two men, but most of them have had some botches or awkward moments as Strowman isn’t the best person on the mic, while Fury is new to the world of sports entertainment.
Keeping that in mind, it was interesting to see WWE use the two men in a segment outside the usual televised shows and inside the Performance Center.
Strowman attacked an unsuspecting Tyson Fury in the Performance Center at a time when he was training and learning to perform a shoulder tackle on his opponent.
In this article, we will look at the five possible reasons why Strowman attacked Fury at the WWE Performance Center this week.
#5 To keep the media talking
One of the biggest reasons WWE has booked a match between Braun Strowman and Tyson Fury is because of the media factor which can bring many more eyeballs to WWE’s product.
WWE will be returning to Saudi Arabia where the clash will take place, and will be looking to make the event and the match as big a media talking point as possible to increase the show’s ratings.
Fury is one of the biggest names in the world of sports, and anything related to him is sure to be picked up by the media no matter what the situation is.
Keeping that in mind, Strowman attacking Fury out of business hours at the Performance Center could work really well. The attack has allowed the storyline to stay in the media even on a day when no televised WWE show is scheduled and will help build on the upcoming episodes of SmackDown and RAW.
#4 To get the WWE Universe involved
While Crown Jewel is set to be a big event with two massive matches involving Cain Velasquez and Tyson Fury, there is still not as much hype among the WWE Universe as one would expect.
Last time the company took to the Kingdom, fans were extremely excited about the match between The Undertaker and Goldberg, but nothing of substance has come out from this event yet even though the company has booked many major matches.
There could be many reasons for this, as fans have been unhappy with Lesnar’s WWE Championship win, the end of Seth Rollins and Bray Wyatt’s match at Hell in a Cell, and Strowman’s own failures in recent times. Top that off with a number of controversies surrounding Saudi Arabia, and we have a big problem for the company.
As the company’s main interest is to entertain the WWE Universe, the segment could be seen as another attempt to ignite some more interest among the wrestling and boxing fans for the match between the two big men at Crown Jewel.
There’s no doubt that the company must have paid top dollar to attract Tyson Fury to their ring, and now they will have to do everything possible to ensure that every penny pays off at the end of the day.
#3 To signal towards a possible heel turn for Strowman
Braun Strowman has played both a heel and a face character during his time in the company. The Monster Among Men had been a hit with the WWE Universe for a long time, but his constant failures led him to fall down the ranks.
The Superstar has exhausted most of his title opportunities, and it’s great to see the company give him a role that was usually linked to someone like the Big Show.
Strowman’s previous heel turn came sometime around last year when he was feuding with Roman Reigns for the Universal Championship, but he turned face soon after as Reigns was forced to relinquish his title and Strowman went on to feud with Brock Lesnar for it.
Now that Strowman is booked against Fury, it’s obvious that the fans are on Fury’s side as he is the bigger star and celebrity with a lot of fan following. To sell this feud better, WWE seemed to have forgotten to pick the obvious heel from the duo which they look to have sorted out now.
Strowman’s heelish attack on Fury down at the Performance Center could prove to be the point from where the company builds on and makes him the heel in this feud, to make Fury the obvious babyface and crowd favorite.
Since their match will take place in an international arena, it makes sense from WWE to have one of their Superstars play the heel while Fury, the bigger international star, can easily play the babyface.
#2 To weaken Tyson Fury
Tyson Fury is one of the meanest athletes in the world. In fact, he may just go down as one of the most dominant men to have ever taken to the boxing ring.
In such a case, there is no doubt that Fury can be a legit threat to any man belonging to any sport, no matter what their size and strength are.
The Monster Among Men is no exception, as he has suffered several defeats from men who are larger than him or stronger, and that must be playing in Strowman’s mind throughout.
Keeping in mind that the feud is extremely high profile, and could prove to be a big turning point in Strowman’s overall career, it is likely that he has his eyes firmly set on the prize and is likely to do anything possible to make it happen.
To win the match, Strowman will need to set aside his arrogance and come in with all guns blazing. With a weakened Fury, Strowman's job may be made just a little bit easier, and he will have a weak point to target in the match which could help him pick up the victory.
#1 To sell a possible loss for the Boxing legend
Picking up from the previous point, it seems extremely unlikely that Strowman can easily dominate someone like Tyson Fury, without having some sort of advantage.
During the big match between The Big Show and Floyd Mayweather, we saw the No Disqualification rule work in Mayweather’s favor, and he was able to overcome the massive size difference between the two men by using a steel chair and picking up the victory.
Similarly, the company will have to put in a few factors if they are indeed going to book Strowman to pick up the victory against one of the greatest boxers of all time.
If Strowman uses some weapons during the match, it will obviously make him look like the weaker opponent and reduce his overall credibility and impact of his victory. Therefore, injuring Fury before the bout can help Strowman target Fury’s ankle throughout the clash and use that advantage to pick up his victory.
We’re already seeing Cain Velaquez limp his way out to the middle every time he comes out to the ring on television, and this could prove to be the turning point in his match with Brock Lesnar, as he is suffering from a legitimate knee injury. Similarly, we could see WWE use the same angle for Fury if they are planning to book him to lose the match.
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