WWE and its fans are gearing up for the mega confrontation between Brock Lesnar and Goldberg at Survivor Series. While I have spoken about my thoughts on this confrontation – both for and against a match like this – the excitement and build is exactly what the company had hoped for.
My fear is that the match will not live up to the hype and WWE will have wasted yet another opportunity to make Lesnar a contender for the Universal Heavyweight Title. The 2016 calendar year may be coming to an end, but January is on the horizon and there is plenty of opportunity for WWE to readdress the need to make Lesnar a contender once again.
While he is still a “part-time” player in this business, Lesnar is still the most polarising figure in the company. WWE lacks a true dominant player. John Cena’s time is eroding like sand through an hourglass. Undertaker will appear on Smackdown Live on Nov. 15 as part of the 900th episode – but his skills are not what they used to be.
Randy Orton may have helped his career by joining the Wyatt Family, but he is nowhere near the main event picture and Bray Wyatt is still stuck in a program without a title run in his immediate future.
If WWE and Raw want to move the pendulum to the right, it must make Lesnar a title contender once more and put the Universal Title on his waist in 2017. Here are five reasons why this must happen.
#1 Everything falls back on Lesnar as the company’s biggest draw
Love him, hate him or just don’t have an opinion, Lesnar does something most WWE superstars don’t do in this business – he continues to draw fans to watch him in the ring. It’s the same formula that was successful with Hulk Hogan and Ric Flair and it is the formula WWE should be using to promote Kevin Owens.
Also read: WWE Rumors: Brock Lesnar challenging for WWE Universal Championship at Royal Rumble?
No matter what Lesnar does, it is the most important thing in the promotion. Owens hasn’t been booked properly. Lesnar with a title in hand brings all the kids to the playground. It is that simple.
#2 You can never have enough Paul Heyman
I would be remiss if I did not say how much the WWE Universe misses the man who led the man to defeat the man who was 21-0. Heyman’s mouth is like a carnival of fun. His delivery brings excitement to the masses and he alone is must see television.
Also read: 5 times Brock Lesnar was considered an underdog heading into a match
The company is doing itself a grave disservice by not showcasing his talents on the weekly. Some have suggested that Heyman needs more “Paul Heyman” guys in his stable. I think he could be tremendous on commentary – even without Lesnar on board. But together, the two are magic you cannot find in another other combination in this business.
That’s just the facts of life.
#3 Facing Kevin Owens
Last year, Owens was very candid about what he hoped to accomplish in WWE once he had been called up to the main roster.
He spoke about how he had wished to work a program with both Undertaker and Lesnar. While a match with the Dead Man does not look to be part of his future, a program with Lesnar for the Universal Heavyweight Title is a strong possibility.
I know WWE is working toward a feud with Roman Reigns, but Lesnar’s appeal and the idea of “old bully” vs. “new bully” must have been talked about behind closed doors. Watching the current Raw champion take a ride to Suplex City would have the fans screaming in delight and it might be one of the better matches of 2017.
It could even headline WrestleMania 33.
#4 Dominance is Sexy
While WWE tries to figure out what it wants to do with Owens and seems to be lost with booking Braun Strowman, every time Lesnar gets in the ring, he is the biggest and baddest man on the planet.
Regardless of the effort he put forth against Dean Ambrose earlier this year, and later with Randy Orton at SummerSlam, Lesnar is still the powerful force and the immovable object. Fans pay to see him in action. Fans want to see him brutalise opponents. WWE has also done a great thing by bringing back the squash matches.
I would love to see Lesnar do more of this with seasoned opponents. Making him a beast again is paramount to his success.
#5 Following the buzzards
I am still holding out hope for this one, as many other WWE fans are as well. Bray Wyatt still does not have a company title to call his own. The Eater of Worlds may have acquired another member to his family, but it does not bring him any closer to a title shot on the blue brand.
WWE will have cross-brand rivalries in 2017. It is a possibility that this could be a focal point of a program between these two. Would WWE take the ball and run with a chance to see Wyatt challenge Lesnar with the Universal Title on the line? Book it immediately! Wyatt and Heyman in a battle of promos would be worth every penny.
WWE needs more verbal jousting. This kind of feud brings that kind of intensity to the company and makes both brands that much more valuable on weekly television.
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