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#2 The novelty of wrestling more regularly
Using Brock Lesnar sparingly since his return to WWE in 2012 has served WWE well. Over seven years later, he still feels special, and it feels like a genuinely big deal that he will wrestle on free television for the first time in over fifteen years.
Lesnar’s part time run, though, is starting to wear thin, particularly during The Beast’s most recent two Universal Championship reigns, fans have come across as lukewarm about him. That has a lot to do with a world title and top spot being knotted up with him, and thus largely out of the equation whenever he disappears from the WWE landscape for months at a time.
WWE could reinvent Lesnar on SmackDown—helping both the character and the brand—by having him become a more regular part of televised wrestling again.
