5 reasons why Daniel Bryan didn't reveal Roman Reigns' attacker on this week's WWE SmackDown Live

#4 To get fans to tune in next week

Announcing the announcement a week in advance could get fans to attend next week's show, and tune in.

It's no secret that the WWE have been in something of a rating slump in 2019. Not only at home, but the company has been struggling to sell tickets for house shows, TV tapings and even Pay Per Views. This week's edition of SmackDown Live was sadly no different, as the company once again moved fans and used tarps to give the illusion of a packed arena in Toronto.

On this week's show, the company said clearly that Roman Reigns' attacker will be revealed on next week's show, with Daniel Bryan being the one to reveal the truth. This storyline has been going on for several weeks now, and has been one of the biggest, and most discussed stories of the year so far. Obviously, WWE want to have as many fans tuning in as possible when they reveal the truth, and announcing the reveal a week in advance can't exactly hurt the chances of people tuning in to the blue brand to find out who is responsible for the attacks on the Big Dog.