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#3 A perfect story
John Cena could win the Rumble and go on to face either Brock Lesnar or Daniel Bryan. Brock Lesnar made his return to WWE and won his first championship in 2014, defeating John Cena in a way no one had ever seen before.
Daniel Bryan remains one of the superstars whom John Cena has never defeated in his career, and he has history with Cena.
Cena could face either of the two champions, and a perfect story could be executed without doing much. Cena and Paul Heyman in promo battles would be a highlight any day of the week.
Cena with this "Hustle, Loyalty, Respect" persona against the nature conservationist, Daniel Bryan, will make for an entertaining battle of wits.
A brilliant story heading to WrestleMania is always a major selling point for WWE.
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