#3. All Elite Wrestling might be successful but its longevity isn't guaranteed

Starting a brand new wrestling promotion isn't easy, but if it was then every free agent wrestler would be trying to do it. However, one big factor behind the potential success of All Elite Wrestling is that it is backed by a family of billionaires in the Khan family. They own several pro sports teams and have boatloads of money.
While havning all the money in the world is great, it doesn't guarantee success. It will allow the company to pick up some slack and cover up for any early losses they might run into initially, but the jury is out as to several things relating to the company. How many times did Impact plummet into the ground under Dixie Carter's leadership despite her financial backing?
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What will the product look like? Will it be good enough to rival other promotions like NJPW or WWE? Can they sustain the success on television? Wrestling was at its most popular and lucrative peak during the Monday Night Wars of the mid and late 1990s. While a new war is likely on the horizon between WWE and AEW, WWE is a veteran of the sport while AEW is the young upstart still trying to make their name.
I personally am rooting for them to be successful because the more wrestling available to the masses, the better. Competition improves the product and forces the competitors to become more creative than they would have previously been when they were unchallenged. One big factor that might be against their success is that all WWE fans aren't necessarily fans of pro wrestling.
Their main exposure is and has been to the WWE and they don't really pay attention to other promotions. I have a friend who thought the Viking Raiders were lame when the debuted on Raw, but the name ultimately probably turned him off to them. They ruled in NXT, ROH and NJPW, but he said he doesn't follow NXT or anything else other than main-roster WWE.
The network they might land on might cancel them before they truly get a footing because once you bring your show to TV, ratings play a big factor in whether they keep you or give you the axe. WWE is a time-tested product, regardless of the quality of the product, and will be able to be televised on practically any network. AEW isn't guaranteed like WWE.
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