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#3 Storytelling
Storytelling is the backbone of this business and if you can’t do it well, then you should just pack up your bags right now. WWE has been extremely hit and miss with this concept over the years, although in Kevin Owens, they finally appear to have found a guy who can knock just about anything out of the park – and he does it so effortlessly.
His storylines with Sami Zayn, Shane McMahon and Chris Jericho throughout his WWE tenure have been nothing short of sensational, and all three have led to incredibly impressive matches both on live TV and on pay per view.
When you’ve got an asset like that on the main roster, sometimes you don’t even need to try, because they’ll do 95% of the work for you.
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