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#2 The Media Landscape has never been more crowded
Another reason why pro wrestling and sports entertainment promotions like to hire celebrities from outside the wrestling world is that it gets attention, however short-lived or ill-conceived. This is particularly important in our modern media landscape when there are so very many streaming services, cable channels, podcasts, and internet-based content providers that don't fit any traditional mold.
Just as cable television transformed the way content was provided in the 1980s, so too has the internet changed the game for modern media companies. It's a very crowded beach indeed, with everyone struggling to get attention--and currency--from subscribers, viewers, and advertisers.
With such a crowded marketplace, it's only natural that pro wrestling companies like AEW and WWE would turn to celebrities to garner that extra bit of attention. Even if it's just a few more clicks, a few more minutes of viewership, or a tiny bump in the ratings, you can't blame wrestling promotions for trying a tested and true method like including celebrities in their programming.
