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#3 Attempt to create buzz after Royal Rumble
If you've noticed based on RAW and SmackDown Live, WWE is really firing on all cylinders in an attempt to create buzz about the Royal Rumble. Firstly, they had Becky Lynch confront Ronda Rousey and make their match official.
Secondly, Seth Rollins and Brock Lesnar was confirmed as well, meaning that we have our two marquee matches for WrestleMania. WWE decided that they needed to create buzz on the blue brand as well, and they did a great job of it.
R-Truth winning the United States Championship has taken a lot of fans by surprise and has got them talking. Apart from just this, a blockbuster WWE title match for the Elimination Chamber has been announced while we also know Shane McMahon & The Miz's first title challengers.
It looks like WWE is creating a lot of excitement on the product as we start shifting gears on the road to WrestleMania!
