Is Roman Reigns being groomed to fill Cenas shoes?
#5 Marketable Look
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Roman Reigns has the look that sells the product.
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We have to face the reality that when WWE officials need someone to walk a red carpet, or make an appearance at a national or international function of some sort, they almost always call on John Cena. Reason being, he's clean cut, polished and he represents the company well.
Cena gives Vince and company a good image and that's something not everyone can pull off. After all, you don’t see Luke Harper walking a red carpet at the ESPY’s. Same thing goes for the in-ring look.
Cena is the guy with the look they can plaster on posters, video games, lunch boxes, backpacks and so on. This type of look is a financial dream for companies that rely on outward aesthetics and imaging to make money.
Like John Cena, Roman Reigns also possesses a highly marketable look. The company has already started sending him to major functions as a key representative for the WWE and apparently, it's working, because they continue to do so.
Once John Cena has made his official curtain call, Roman Reigns will already be primed, experienced and ready to step in front of anyone's camera.
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About the author
J. Carpenter
Jonathan Carpenter is a pro wrestling journalist at Sportskeeda. After obtaining a degree in political science from the University of Arkansas at Little Rock, he started writing WWE articles in 2016. Jonathan believes integrity is vital in journalism and ensures his work is high on accuracy. He conducts in-depth research and verifies information from various sources before curating a feature.
Jonathan has engaged in many meaningful conversations with prominent pro wrestling personalities like Drew McIntyre and DDP. He grew up in Memphis, admiring Hall of Famer Hulk Hogan during WWE’s Golden Era in the ‘80s. He has attended many pro wrestling events and credits The Hulkster for making his childhood memorable.
Jonathan, a big fan of Bray Wyatt, would like to see the latter's brother, Bo Dallas, continue his legacy as Uncle Howdy. If he were to work on the storyline, Jonathan would book the return of Erick Rowan as Howdy’s muscle. He thinks it would be a great way to honor the former Universal Champion.
When not writing pro wrestling features, Jonathan likes to collect sports memorabilia and has amassed a large collection of event-used and autographed relics over the years.
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