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#3 Showcasing The Fiend as the favorite to win
The thing about a supernatural character is that he/she should always have the upper hand in a wrestling contest, because of the ability to tap into the forces of darkness, and from a non-kayfabe standpoint, for the audience in attendance to take the character seriously. Seth Rollins may be the Universal Champion and the top guy in the business, but he's been running around scared of The Fiend.
The fact that it took multiple Curb Stomps to fell Bray Wyatt should essentially make things very interesting. Even though he is not a monster in the purest sense of the word, Wyatt is being booked as a monster.
Bray Wyatt used to be known as the 'Eater of Pins' once upon a time because of the fact that he used to lose far more matches than he won. But this looks set to change in the current incarnation because it is clear that he will be protected and treated as a special attraction hereon.
Plus, let's be honest here, dear reader. There was no result as such in the match, despite the fact that it'll officially go down as a DQ, so WWE technically had nothing to lose.
