5 Reasons why Seth Rollins & The Fiend faced off at Calgary weeks before WWE Hell in a Cell 

Why did WWE rush into this match ahead of WWE Hell in a Cell?
Why did WWE rush into this match ahead of WWE Hell in a Cell?

#2 The Fiend is a draw for Live Events

These days we see a great portion of the audience area tarped off when it comes to Live Events. The fact of the matter is that WWE RAW and SmackDown Live aren't necessarily as popular as they used to be back in the Attitude and the Ruthless Aggression Eras. There aren't draws like John Cena, The Undertaker, and even CM Punk regularly competing anymore, and The Fiend is the closest thing to a draw on WWE RAW.

Simply put, putting The Fiend in a live event will ensure that a lot more tickets get sold and also, that everyone who's coming has a great experience, and goes back and talks about the event to their kids. Pitting him against the man who is essentially the face of the company is a great idea in a sense because here you have your two biggest stars battling it out.

I don't know how many more Live Events The Fiend will be a part of going forward, but making him a usual fixture may not necessarily be the smartest idea to keep his character special. But none can dispute the fact that he's the most interesting thing in WWE right now and hence, a draw.

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