#1 It does not revolve around ONE guy or feud

RAW likes to put all its eggs in one basket. As we are just days away from 2018 Hell in a Cell, we can easily understand that RAW only prioritizes the Shield - "Monster Show" feud.
However, if we take a look at the Smackdown side of things, we can see that there are at least three marquee matches from Smackdown - AJ Styles vs Samoa Joe for the WWE championship, Charlotte Flair vs Becky Lynch for the SD women's championship and Randy Orton vs Jeff Hardy.
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Even the mixed tag team match is a part of a bigger storyline. This is ironical since RAW has three hours and Smackdown just has two hours. Maybe this is why they say - "Quality above quantity"
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