#2 Merchandising doesn’t depend solely on him anymore
The WWE’s hesitation in turning John Cena heel, according to this very popular theory that made its rounds, had quite a bit to do with his immense merchandising potential as a babyface draw.
His gimmick was just so marketable that the WWE invested millions in churning out a wide variety of merchandise around it. Turning him heel could have – in Vince McMahon’s eyes, at least – seriously jeopardised that.
However, today, the scenario has changed.
Although Cena is still one of the biggest merchandising draws around, he’s not alone in shouldering that burden anymore. Fronted by Roman Reigns, a whole host of WWE Superstars that have recently risen to prominence are in a better position to spearhead the marketing campaigns of the WWE.
With the merchandising issue taken care of, one suspects that this would be as opportune a moment as any for the WWE to experiment with the John Cena heel turn too.
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