#2 The road to WrestleMania

The road to WrestleMania is here and it looks like excitement isn't on the same level as most years. The fact that there are two PPVs between the Rumble and Mania can't help because the storylines don't have too long to build up.
However, by making changes to RAW, WWE can bring more unpredictability and excitement to the product at the most pivotal time of the year. There is no doubt that WrestleMania will be a great show but that doesn't mean WWE shouldn't do their utmost to have the best buildup to it as possible.
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#1 The rise of All Elite Wrestling

The biggest factor in WWE making changes has to be the announcement of All Elite Wrestling. AEW has made waves even before their first show by signing the likes of Chris Jericho, Cody, Kenny Omega and The Young Bucks. All In 2s tickets sold out in the blink of an eye.
The excitement for AEW is real and palpable and WWE knows this. They know that when AEW launch their weekly television show, WWE needs to be in the best position possible.