#3 The Fiend's character development

If it wasn't already clear that Bray Wyatt's Fiend character is one of the biggest things in WWE right now, his concise victory over Finn Balor hammered the point home. Interestingly enough, however, Wyatt is making waves for more than just his win at The Biggest Party Of The Summer, and a lot of it has to do with his character development.
From the creepy Firefly Funhouse segments that are filled with easter eggs for fans to find, to the truly mesmerizing entrance at SummerSlam, WWE is creating lore around this character - the lore that will surely carry The Fiend to the top of The WWE mountain and make him a mainstay for years to come!
Look who just shut down all of Tony Khan's critics! More HERE.
And the best part about all this is the fact that Wyatt now has multiple characters he can switch between, which will only help him stay fresh in the minds of the WWE Universe.
It might even pave the way for him to take on other personas or add members of the roster to his new family.
Either way, it will be interesting to watch.