5 Reasons why WWE's ratings are improving 

#2 Use of Brock Lesnar

WWE is using Brock Lesnar much more effectively lately.

It's no secret that The WWE Universe absolutely despises Brock Lesnar, especially after he made his surprise return and won The Money In The Bank briefcase, but his presence has seemed to help cause an uptick in the ratings.

Seriously though, ratings have consistently been up since WWE started this whole Brock Lesnar cash-in thing.

Of course, The WWE Universe isn't happy about the move and bemoans the very idea of him holding a briefcase that should have gone to someone else, but the way the company has used it was genius.

With that being said, it doesn't matter if his eventual cash in is successful or not. What does matter, however, is the positive effect of his reign as Mr. Money in the bank has had on the ratings.

In all honesty, WWE needs to keep doing more things like this with Brock Lesnar and find new ways to use him.

At least this way, his presence keeps ratings up, the fans have a heel to hate and WWE can use add even more depth to Brock Lesnar's character as time goes on.