5 Reasons why WWE's ratings are improving 

#1 Fighting champions

There's just something about Seth Rollins as a fighting champion that makes you want to watch!

Fighting champion.

It's the term thats been thrown around countless times in the buildup to the feud between Brock Lesnar and Seth Rollins, but it's something that has truly helped turn the company's product around.

It has also created a situation where part-time champions are becoming a thing of the past, which is even better news for The WWE Universe.

In all honesty, Seth Rollins and Kofi Kingston both being portrayed as fighting champions, willing to put their title and life on the line night after night is something that is truly admired by The WWE Universe.

Beyond that, its also something that helps paint both men as true underdogs and helps add depth to their character.

In the end, WWE needs to keep this system going as long as possible and resist the urge to go back to a part-time champion that they think will draw money.

If nothing else, WWE trying to establish long term stars is a much better plan and will result in even better things for the future.