#5 Actually putting in effort

How many times since the fall of WCW has WWE been content to half-ass it? They know they have no threatening competition, so they've been fine with coasting on their laurels all the time ever since. This year alone saw much of that. We almost had the pumpkin Demon vs. Sister Abigail cataclysm, after all. And does anyone dare to remember 2017's Battleground?
In many ways, Survivor Series 2017 has bucked the trend. If WWE recognized that the card was a stinker, good on them for actually having the audacity to change the matches rather than stick with the status quo. Good on them for making the RAW vs. SmackDown war feel like it means something through polarization, anticipation, and the use of smart strategy.
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With event attendance in decline and the WWE Network still far short of its two million subscriber target, a change in pace has been needed for a long time. The free content on TV simply hasn't acted as a good enough funnel to drive people into subscribing to the Network or buying tickets. WWE would be wise to improve the quality and size (in this case, ratings) of that sales funnel, but to do that they need to put more effort into their content than they have been. The build to this year's Survivor Series serves as a good example of what's possible, especially with the immensely talented roster they have.
Keep this up, WWE! Events like Survivor Series should be well worth the $9.99 subscription price.