5 reasons why WWE hasn't turned Seth Rollins heel yet

#3 Trying to tell a story

WWE is trying to tell a story here!

There are many different aspects to pro-wrestling, but one of the most important ones has to be the storytelling. Whether that storytelling is happening inside the ring, on the microphone or during a backstage segment, it's fundamentally about telling a convincing story. It's also important to make sure that the fans care about what is going on.

While WWE have already somewhat done this with Seth Rollins during his scathing remarks last week on RAW and his half-hearted apology this week, it still really isn't enough to justify a heel turn. In fact, the company probably has a lot more work to do if they want this heel turn to be believable.

Think about it like this. WWE could have had Rollins turn heel last week on RAW or this week during his apology segment, but what's the motive? What got Rollins so angry that he would betray the WWE Universe, turn his back on the Raw roster and once again, go into the business for himself?

Some might point to the loss he suffered at Survivor Series, but what about it is enough to justify the turn? If nothing else, it seems like a turn predicated on something so flimsy might not bode well for the entire narration.

Interestingly enough, WWE are slowly planting reasons for his turn in his interviews and during his in-ring segments, which could make this a pretty interesting storyline to watch. The biggest one seems to be that he can never silence his critics and is starting to feel personally attacked by them.