#1 John Cena's heel turn

Another one from Kevin Eck, this story regards the WWE's ultimate babyface, John Cena.
Turning face in late 2003, Cena has always remained a good guy, though was reportedly scheduled to turn heel in 2012.
Breaking Vince Russo and Jim Cornette update HERE.
Speaking to PWTorch, Eck said how everyone (including Cena himself) was on board with the idea, saying:
"We started making plans for it and then Vince got cold feet."
In the interview, Eck explained how the WWE had signed a lucrative deal with Walmart for a new wave of merchandise, and Vince McMahon feared that turning their biggest star against the fans would hurt sales.
Whilst Cena has shown some darker roots on occasion (such as calling The Undertaker a coward in 2018), it seems that Big Match John will never embrace his dark side, now as a part-timer.
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