#4 Anti-hero factor

Kevin Owens doesn't look like every other Superstar on The WWE roster and believe it or not, that's a great thing. Not only does this give him a distinguishable characteristic that sets him apart from the rest of the roster, but it also plays into the anti-hero persona that his character has taken on.
From his infamous epic promo at the start of Friday Night SmackDown, to his rivalry with Shane McMahon, Owens' character has slowly begun to take on the form of an anti-hero and it's been exciting to watch. Of course, some of that has been mitigated thanks to start-and-stop booking by the company over the last month, but it seems like everything fell back into place during his segment with Seth Rollins.
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Maybe that had to do with the fact that Rollins had just insulted the entire Monday Night Raw roster and even called Rey Mysterio's son stupid, or it could have just been how much fans are behind Owens, but he came back with a bang. Furthermore, Owens made a statement that night that should prove WWE has big plans for him.
And believe it or not, a lot of that has to do with the anti-hero persona that WWE has been crafting for him over the last couple of months.
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