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#2 Faces of the brand in the absence of Brock Lesnar
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Let me begin this section of the article by saying that both Seth Rollins and Roman Reigns have victories over Brock Lesnar. Not a lot of people can say this, and this includes top stars in the current WWE landscape. But they also occupy a very important role, that few others can fill.
Brock Lesnar has been the face of the brand previously when he held the Universal Championship, but he certainly wasn't around every single week at that point. Roman Reigns would step up to the plate and become the face of the brand in his absence, the anchor of RAW, in a sense, I'd say. And now, Seth Rollins has stepped into the role as the biggest star of a brand where the WWE Champion is absent, ever since Brock Lesnar arrived on the Red Brand from SmackDown.
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The only reason why Vince McMahon does not mind a part-time Champion as the face of RAW is because he knows that he has a competent and reliable star in Seth Rollins. When he's not Tweeting, that is.
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