'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
#3 Hell in a Cell finish
WWE made one of their most controversial decisions of the year when they prematurely stopped the Universal title match at Hell in a Cell, drawing the ire of the WWE Universe in the process. Interestingly enough, however, WWE's current direction with Rollins's character points to this being the plan all along.
Think about it this way. Rollins has been a babyface for way too long and has held the title longer than what he probably should have. The best part, however, is that WWE is aware of this and is actually booking Rollins to intentionally anger fans. Creative likely knew that the Hell in a Cell finish would be the flame needed to ignite an eventual heel turn.
If nothing else, the plan worked to perfection and is a great example of just how deep this storyline goes. This isn't Bray Wyatt getting into Rollins's head, which 'The Kingslayer' claimed during a recent interview. This is a place Rollins had to reach in his own mind and is responsible for his own actions once there.
