#1. The addition of Paul Heyman as Roman Reigns' advocate

While a lot of fans may think that adding Paul Heyman as Roman Reigns' advocate is a way to cover up his microphone skills, it's actually more of a status symbol for the Universal champion. In fact, one could even argue that Heyman being at Roman Reigns side pretty much guarantees that fans will be listening.
In all honesty, that's exactly what WWE did by pairing up Brock Lesnar with Heyman and they are doing the same thing now. Of course, Reigns doesn't have the same UFC experience that Lesnar had, but adding Heyman to the mix kind of distracts from that a bit.
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In the end, Lesnar is unavailable at the moment and the company needs someone to fill his role. Interestingly enough, they seem to have done it by turning their top babyface into a heel and while that is sometimes a disaster waiting to happen, it seems to be paying off so far.
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