5 steps that can turn Dean Ambrose into Stone Cold Steve Austin

#3 Make him less PG

WWE officially turned PG in 2008

I know this generation is defined by the PG branding of their TV programming, but it's time to let the superstars break a few rules. Most of the time during his promos, Ambrose is restricted to using words like 'fudge' and 'sucker' instead of actual curse words; he needs to be let loose in the same way as the likes of Paul Heyman and CM Punk.

The Lunatic Fringe could be the one to cater to that all important 18-34 male demographic. This demographic is bored of the goody two shoe stick and are waiting for edgy content to leave them speechless. The 31-year old is the perfect candidate to bring back the glory days of the WWE. He's not physically fine-tuned or well-spoken, nor is he a representation of a company man. However, he is unique and needs to push the envelope.