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#4 Rob Van Dam
Rob Van Dam is one of the biggest legends of Extreme Championship Wrestling (ECW) and hardcore wrestling. During his 5-year stint with ECW from 1996 to 2001, RVD won the ECW Tag Team Championship and ECW Television Championship. It should be noted that he garnered most of his popularity working as a heel in ECW.
After joining WWE in 2001, RVD was always seen as a babyface by Vince McMahon. He went on to win the WWE World Championship, the Intercontinental Championship, the Hardcore Championship, and the Tag Team Championship. RVD also won the Money in the Bank ladder match at Wrestlemania 22 and challenged then WWE Champion John Cena at the One Night Stand PPV, an ECW themed PPV in front of a hostile (to Cena) crowd and won the title.
Given his history as a successful heel in ECW and his popularity in WWE in the early 2000s, it is a surprise that the WWE Creative never turned him heel. He was always the high-flying risk-taking good guy who won matches on his own.
In 2013, RVD returned to WWE for a short stint, six years after exiting the company in 2007. He later revealed that during his latest stint with the company, the Creative wanted him to be a 'Paul Heyman Guy'- a heel who would be managed by Paul Heyman on WWE TV- but he rejected the idea. RVD didn't want to go against his principles as he was "a symbol to people for a lot of different things" and turning him heel would change that.
Rob Van Dam is currently signed to Impact Wrestling and it remains to be seen whether he gets another run in WWE.
